Blog Post #4: Rhetorical Analysis Prewriting

ASPCA Ad:

Logos: 

-says a statistic
-says 60 cents won't be worth anything so put it towards the ASPCA

Ethos: 

-shows credibility by the name (i.e. ASPCA)

-uses Sarah McLachlan, a celebrity, to show that if she has time to worry about the animals and so something, then so can other people

Pathos: 

-makes you want to help the animals

-shows a dog sitting behind a gate looking like he is sad

CoverGirl Ad:

Logos:

-it says "doesn't compare to the other $180 dollar make up"

Ethos:

-uses Taylor Swift, a young celebrity to help get a younger demographic to start using the product
-each time a new type of make up comes out, they use a new and more popular celebrity for the new ad

Pathos: 

-she is smiling, showing happiness, which you connect with using the product